We have all seen it. A family at a restaurant where all family members are staring at their smartphones. A couple on a date doing the same thing. I hope they are at least texting each other, although I think it would be preferred if they detach themselves from their devices and look each other in the eyes!
But of course it's nice to connect and communicate with friends and family far away. When it comes to business there are also pro and con situations to consider. People do more and more business on social media which is obvious when as you get bombarded by more and more advertising. Many people went to Instagram being tired of Facebook's advertising. Of course Facebook owned Instagram is already doing the same thing now.
In my opinion your website is where you're brand lives, where its integrity and goodwill is guarantied and safe from the menacing forces and distracting onslaught of everybody else's brands and advertising.
Sure it's a place for networking but don't forget to send people to your brand headquarters i.e. your website.
Your website is where your brand lives…